The Storied Future Visual Brand Identity
Client: Chis Hare
Sector: Marketing
Role: Research, illustration, identity design, writing
Challenge
Chris Hare was working to build his marketing consultancy and had a name and nothing else. Chris builds lean teams to tackle big marketing challenges and sits at the center of the work and process. He wanted a mark that represented him personally.
Solution
With an agency name that plays on the phrase “storied past,” the logo had to play along. The Hover Hare (as we affectionately refer to it) is a classic storybook archetype on a vehicle from the future. The logo works well with the agency name, but when you learn the agency is operated by a guy who’s last name is Hare, it’s lands on another level.
The mark is drawn in a woodcut style, coming straight from the nostalgia of storybooks. The hoverboard and posture of the furry creature is stable and confident with the right amount of tension.
