About

Hi there, I’m Evan.

I’m from the Pacific Northwest. I like backpacking, travel, swimming laps, fixing bikes, speaking Spanish, and making pizza. I got my start in music but gravitated to the visual side of things. I cut my teeth at Tether in Seattle, doing packaging, retail, brand and identity, interactive, multimedia (and more) for national brands. Then I built and led the in-house design team at Freefly Systems, a leader in drone technology and cinema robotics.

I currently work independently. Sometimes I join teams for a project or a few months. Sometimes I build and lead a team of freelancers. Sometimes I take on projects on my own.

We should chat.

Wanna have a quick video call? Use this link to book some time on my calendar.

Book a call Let’s chat!

It’s all branding.

Each discipline gives me a different way into the brand and a better sense of how it all comes together. When they all deliver on the same strategy, the brand communicates more clearly, the creative gets more creative, and audiences have more reason to move.

Strategy & Writing

Positioning

Naming

Copy and narrative

Campaign concepts

Design & Identity

Logos and identity systems

Typography and layout

Print and packaging

Web design and interactive

Environment design

Data visualization

Video & Sound

Sound design

Video direction

Motion design

Podcast production

Standards that anchor my practice.

If a portfolio is the reason you pick a designer, standards are the reason you hire a creative partner. Here are a few standards that help me deliver consistently valuable work to my clients.

Curiosity over certainty.

Certainty kills creativity. Curiosity takes you from questions to answers to success, and then keeps on asking, “How do we make this better?”

Use your hands.

I love getting up to my elbows in ink, pixels, and waveforms. I can carve and sew and paint. I geek out about file hygiene and efficient Bézier points. I love to make. Big ideas are nothing if you can’t craft the little details that hold the work together.

Use both brains.

I love the way analysis challenges creativity, and creativity threatens analysis. Let both brains go at it and the work is smarter.

Never work alone.

I work with my clients, not just for them. I join your team and get right to work multiplying what you’re already building.

Don’t overcomplicate the process. Never skip it.

A good process is lean yet sturdy. Each project deserves a process that’s shaped like its challenge.

Some agencies sell a special blend of herbs and process. But I bet you’d rather invest in a result that’s uniquely yours than some Proprietary Process™. I start with a simple framework and tailor it to the project, so each step pulls its weight.

Process Framework

01 / Research

Uncover the space the brand can own and clarify the market context.

02 / Positioning

Develop a clear strategy to defend the brand’s ownable space.

03 / Language

Craft the brand’s unique voice and the right words to say.

04 / Design

Give the brand a consistent look so each touchpoint reinforces the others.

05 / Production

Build the world and put it all on display.

Let’s set up a call.

Use this booking link to put a quick face-to-face on our calendars ◡̈

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