Gatorade Packaging Design
Client: Gatorade
Agency: Tether
Sector: CPG
Role: Package design, campaign concept development, brand management, production
Overview
While working at Tether I spent over two years on the team dedicated to serving Gatorade. Tether was and still is the brand agency of record for the Pepsico sports nutrition brand. I was lucky to work with Gatorade while Sarah Robb O’Hagan was the brand’s Global President. She led the business to expand beyond beverages and we were able to support many product line extensions. While working on the team I learned about many aspects of consumer packaging, print production, brand strategy, international brand management, and much much more. I was lucky to work with some amazing designers who taught me an incredible amount.
Credits:
Stanley Hainsworth, Matt Schmunk, Daniel Petrzelka, Brian Piper, Kelly Kaufman, and other designers, account managers, and support staff