Approach
I’m a hands on designer. I tackle creative challenges like a maker and a problem solver. I bring my knack for learning to each challenge. I have a broad range of experience across typography, layout, various print processes, digital, multimedia including video and audio, all wrapped in the ability to tell a story through words and imagery. All of which ladders up to branding. As I work with brands, my focus is less about the form or the medium, and always about the result—all about the brand strategy. That’s how breadth results in deep brand expertise.
Broad spectrum (and growing)
I’m hands-on, and unfamiliar creative territory doesn’t scare me off. If anything, I do my best work out on the fringes of what I already know, where a problem makes me learn something new to solve it. That’s not just a work style, it’s how I’m built. So when a brand needs packaging one month and a video the next, I’m not out looking for a specialist. I’m already in it.
Deep branding expertise
The thread running through all of it is branding, and that’s the point, not a coincidence. Every touchpoint of a strong brand, from a logo to a landing page to the tone of a single email, is a creative decision. And every creative project I take on feeds back the other way, making the brand sharper and more itself. Breadth on its own would just be a pile of nice-looking things. The branding is what makes them add up to something.
Not a vendor, I'm a creative partner
For an ambitious company, the hard part usually isn’t finding creative talent. It’s coordinating it and keeping everything pointed in the same direction. Hire a dozen specialists and you’ve inherited a management job. What I offer instead is one creative partner who holds the whole vision and executes across it, so your brand stays coherent as it grows and you stay focused on the business. You get senior creative direction and the hands to carry it out, without having to build and manage a department to get there.