Sleep Number Sleep Tips Animations
Client: Sleep Number
Sector: Home Goods
Role: Concept, Copy, Storyboarding, Direction, Sound Design
Challenge
Sleep Number’s content marketing and social program ran on static graphics. Social posts lead back to the Sleep Number web site where targeted content helped establish the brand as a trusted source for better sleep. I had developed some content pieces for the brand, including infographics, but the brand had yet to explore animation and wanted to see how motion would impact their efforts.
Solution
I scoped the animation and then directed it. We referenced existing content and extracted six tips for better sleep. I edited the copy into pucnhier, motion-friendly headlines and storyboarded scenes to accompany them.
Each of the tips needed to work as an animated gif, a video pin on Pinterest, in a carousel on Facebook and Instagram, and all together as a single sequence. The look needed be a strong tie to the Sleep Number brand. Once the look was approved, I worked with motion designer, Leo Mazzei, to refine the illustrations and bring them to life. I designed the sound as layered soundscapes.
Credits:
Illustration and animation by Leo Mazzei.