Preparing for the announcement of Freefly Systems’ first consumer-level product was one of my final tasks while working with the marketing and branding team.
The obvious goal was to sell product, but moving from more expensive products aimed at filmmaking professionals (with prices starting at over $6,000) to an iPhone cinema robot meant for parents who like to shoot video of their kids, YouTubers, and even those in Hollywood (and with a price-tag of under $300), made for a branding and storytelling challenge we’d yet to face as an organization.
