Urban Farming Package Design

Packaging assignment for a 3D Graphic Design course

The assignment was to create a package design for Urban Farming. They are an organization that turns vacant lots into gardens and gives the food to the community (link). This included redesigning the logo and coming up with a product to package.

The product I chose was a window garden. This product includes a bag of soil and some packs of seeds.

In order to follow the model that U.F. is built upon, I decided to make the box so that it would actually work as the ‘planter box’. The package is built like a milk carton with a square top. The welded bottom and the waxy material allow the box to hold soil and water. It also acts to inspire the consumer to plan other things in recycled objects such as yogurt cartons and coffee cans, thus being a small scale version of the gardens planted by Urban Farming.

The box is a cube and is designed to work as a billboard when stacked. The boxes can be arranged showing different sides to create a display using nothing more than the product package itself (see the bottom image). In order to achieve this, I worked to turn the bar code into an image as well (a watering can pouring water).