I {heart} details

Design should never stop at the screen, because it isn't done at the screen. Print, look, evaluate, refine, repeat. Then think about paper, presentation, environment, context and keep thinking until there is nothing left to think about—except, of course, "wow, thats great."

Eat your heart out

The Hopefear Project

The hopefear project started months ago and now it is done. Still, I feel like it isn’t done.

When I reached the day of reckoning on this project, I pulled all the data obtain on my questionnaire and it totaled 100 people exactly. People from all over the world. That seemed perfect. My hope to get a handful of photos, poems, songs, and other ‘expression’ about hope and or fear was hardly realized and so I canned my plans for that aspect of the design. Funny thing happened though . . .

I decided to go and look at the ‘harvest’ of responses again, to see if anyone else had participated, and I was a bit blown away. Well over 1500 have posted their hope and fears. There are also a whole lot of photos, poems, mp3s, and other art! So, when I say that I am done, I am not really done. I have all this awesome data and most of it is not included in the piece I just finished designing and installing. So what now?

Well, I think I will have to write (and design, of course) a book. And I will! When? I am not sure, but I will. Right now things are really busy for me, trying to finish up my BFA program at BYU-Idaho and working freelance and being a Dad to my adorable Nina. But I will do it! I am already starting.

Anyhow, the process of this was really something. I didn’t track how many hours of work went into the project, but it was a lot of hours. Last weekend, I printed everything out, mounted it to foam core and cut it all out. It took about 50 hours to complete just that task. Then I hung it all in the library, using nails and gaffers tape.

While the project is done, it is not done. Stand by.


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mom | October 24, 2009

wow…notice the upside down of mom…amazing, wonderful, inspiring. The potential is limitless. Maybe this isnhow you change the world.

Evan MacDonald | October 26, 2009
http://evanmade.com

Thanks mom! You’re the best!

Alyssa Ritter | February 8, 2010

dont stop. this is the start of something great.

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