You are viewing posts tagged Process
May 5, 2010
Filed under:
Creativity, Graphic Design, Process
Designers are Visual Filters
in order to be innovative in the way we send messages, we need to spend time innovating how we receive messages.
“On an average day consumers are exposed to six thousand advertisements and, each year, to more than twenty-five thousand new products,” according to Scott M. Davis in his book Brand Asset Management.
We often refer to this onslaught of media and marketing as “the clutter” and we say that good design “cuts through” this clutter, making it easier for people to chose the stuff that they take into their own little system.
Oct 24, 2009
Filed under:
Graphic Design, Process, Projects, School
The Hopefear Project
The hopefear project started months ago and now it is done. Still, I feel like it isn’t done.
When I reached the day of reckoning on this project, I pulled all the data obtain on my questionnaire and it totaled 100 people exactly. People from all over the world. That seemed perfect. My hope to get a handful of photos, poems, songs, and other ‘expression’ about hope and or fear was hardly realized and so I canned my plans for that aspect of the design. Funny thing happened though . . .