Great graphic designers are great thinkers—because great graphic design is so much more that pretty pictures.

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Designers are Visual Filters

in order to be innovative in the way we send messages, we need to spend time innovating how we receive messages.

“On an average day consumers are exposed to six thousand advertisements and, each year, to more than twenty-five thousand new products,” according to Scott M. Davis in his book Brand Asset Management.

We often refer to this onslaught of media and marketing as “the clutter” and we say that good design “cuts through” this clutter, making it easier for people to chose the stuff that they take into their own little system.

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HopeFear Photographs

Here are some photographs of the hopefear project. The exhibit was up for a week and a half in the Library at BYU-Idaho.

More info about this project can be found here and here. Thanks!

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The Hopefear Project

The hopefear project started months ago and now it is done. Still, I feel like it isn’t done.

When I reached the day of reckoning on this project, I pulled all the data obtain on my questionnaire and it totaled 100 people exactly. People from all over the world. That seemed perfect. My hope to get a handful of photos, poems, songs, and other ‘expression’ about hope and or fear was hardly realized and so I canned my plans for that aspect of the design. Funny thing happened though . . .

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Handmade Slab Serif

A custom made (sort of) typeface

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News update

One Postcard is a project about people and communication.

I have been busy at work and somewhat separated from my portfolio and blog. I have some things to add, I just need to buckle down and do it.

So lately, I’ve been taking some really great classes. Information design and 3D graphic design to name a few. These are really keeping me flat out and I am really enjoying it. One of the projects I am working on in my Info Design class is a research/design project which I am calling OnePostcard (read on!).

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Tutorial: Accordion-fold portfolio

A neat little binding that lets you show it like a book or all at once. A great project to hone your craftsmanship.

finished accordion portfolio

I made this accordion-fold portfolio a while ago and got some good response. This binding worked perfect for a portfolio and could be the right choice in a number of applications. I’ve had a few people ask me how I made it. I’ll do my best to explain it. If you aren’t looking to build a portfolio, per say, this might be a good primer and it is an excellent way to improve your craftsmanship.

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In-house or out-source?

Why hire in? Why hire out? And why I prefer the out-source way.

I have been ‘designing graphics’ now for the past eight-or-so years, and professionally since 2005. I’ve worked in a variety of circumstances from in-house at a startup leading the creative team, to freelancing and heading up a handful of projects for a handful of clients at one time. Each method has its strengths and weaknesses and it would be foolish to say that one is better than the other for a company or a creative team. It comes down to preference and ultimately, the needs of everyone involved.

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A Limberer Mind

Take a break from doing what everyone else is telling you to do and do something for yourself.

Everyday, I wake up and go to work, open my email and my task management software and begin whittling away at the projects in the que. I love my work and am constantly striving to improve the quality of my work and my own capacity to create. One technique that helps me keep my creative mind limber is to turn off the que and do something for myself.

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Holistic Creativity

How specialization can limit a specialty

These days, all my creative energy is funneled toward one very specific vein of creativity: visual. As a graphic designer, I am always looking (and paying close attention) at art, design, textures, type, color, patterns, advertisements, opening credits and nearly everything visual. But this isn’t the end of my creative observation, nor is graphic design the end of my creative expression.

I’ve said it before, there is a lot of value in doing one thing and doing it well. Still, doing that one thing may start to suffer if it really is the only thing you do. As a creative professional—even one with a specialty—it is essential to allow one’s self to absorb more than that one thing to which one specializes in (whew!). I guess what I am trying to say is that creative energy (if you will) flows from so many places; it would be foolish to aimlessly create without letting that influence seep in.

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