Great graphic designers are great thinkers—because great graphic design is so much more that pretty pictures.

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In-house or out-source?

Why hire in? Why hire out? And why I prefer the out-source way.

I have been ‘designing graphics’ now for the past eight-or-so years, and professionally since 2005. I’ve worked in a variety of circumstances from in-house at a startup leading the creative team, to freelancing and heading up a handful of projects for a handful of clients at one time. Each method has its strengths and weaknesses and it would be foolish to say that one is better than the other for a company or a creative team. It comes down to preference and ultimately, the needs of everyone involved.

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A Limberer Mind

Take a break from doing what everyone else is telling you to do and do something for yourself.

Everyday, I wake up and go to work, open my email and my task management software and begin whittling away at the projects in the que. I love my work and am constantly striving to improve the quality of my work and my own capacity to create. One technique that helps me keep my creative mind limber is to turn off the que and do something for myself.

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Holistic Creativity

How specialization can limit a specialty

These days, all my creative energy is funneled toward one very specific vein of creativity: visual. As a graphic designer, I am always looking (and paying close attention) at art, design, textures, type, color, patterns, advertisements, opening credits and nearly everything visual. But this isn’t the end of my creative observation, nor is graphic design the end of my creative expression.

I’ve said it before, there is a lot of value in doing one thing and doing it well. Still, doing that one thing may start to suffer if it really is the only thing you do. As a creative professional—even one with a specialty—it is essential to allow one’s self to absorb more than that one thing to which one specializes in (whew!). I guess what I am trying to say is that creative energy (if you will) flows from so many places; it would be foolish to aimlessly create without letting that influence seep in.

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