“The only things you should be absolutely comfortable with in your creative process are your tools”

Among the many smart and insightful things said by Frank Chimero

 

Koviss Spring Tee Packaging

Spring tees may or may not advance your game, but the package will advance your sale.

This package system was designed by myself, Shawn Murdock and Steve Davis. This was done while I worked as art director for Koviss Golf America. When Lucky Tee Golf changed their name to Koviss, the company wanted to revamp the low-impact packaging to a more consumer-ready package. This design represents a larger package with a simple and easy to recognize color-to-size scheme.

This package is also a cost efficient design; the graphics can be changed to hold other products from ball markers to divot tools all in the same die. The three-lobed hanging hole allows for a vertically straight hang regardless of product weight.

Completed October 2007

Filed under: Packaging,

 
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