“The only things you should be absolutely comfortable with in your creative process are your tools”

Illiterate Concept Book

Objectives

• Take 100 photographs of the same object (chalk)
• Use the best of the 100 photographs in a booklet with a text (in my case, two articles on literacy from The Economist) to create a conceptual layout piece

Restraints

• Dimensions and page count
• Photographs only to be taken by the designer
• Photographs must be of the same, preassigned object (chalk, in my case)

Solution

• Since the object assigned to me was chalk, the texts chosen were about literacy in the developing world.
• Layout is intended to convey an academic feel with a slight counterculture edge

Other Info

• Date: December 2008
• Class: Graphic Design 235
• Dimensions: 8 × 8 inches
• Number of Pages: 20
• Binding: Saddle Stitch
• Paper Choice: Neenah Classic Crest (text and cover)
• Print Method: Digital
• Typefaces: Trade Gothic, Hoefler Text