What's your problem?

Really great graphic design only happens when the designers understands the problem. The first thing I concern myself with is the problem, once that's clear, the solution often comes in a flash!

 

CURV Logo Design

Objectives

  • Design a logo that communicates the motion and freedom of a new car that was purchased for well under the ticket price

Restraints

  • Client was a family member

Solution

  • All lowercase gives the brand a casual and
  • approachable tone
  • The curved line communicates motion and also represents an abstract shape of a car’s profile

Other Info

  • Date: September 2009
  • Client: CURV, Puyallup Washington
  • Typefaces: Modified Bodoni Poster Italic, Gotham

Filed under: Branding,

 
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