“The only things you should be absolutely comfortable with in your creative process are your tools”

CURV Logo Design

A simple yet captivating solution

CURV (or Cars Under Retail Value) is an agency that helps consumers negotiate with dealers in order to save the consumer as much as possible. The owners of this startup are experienced (former) car salesmen. They bring their experience to the other side of the table.

Efficiency was a huge goal for this project. The logo needed to communicate freedom and the open road and have a connection with the automobile. The curved portion not only represents the road but the simplified shape of a car from the side. The colors chosen not only tie the logo to the color of the open road, but give an inviting warmth.

Joshua Balleza worked on this project throughout the exploration stages.

Completed September 2009