• Create a simple, thought provoking printed piece that presents me as a fancy and smart designer

Restraints

• Cost effective format allowing for plenty of mail-outs
• The limited capacities of photopolymer plates and letterpress printing

Solution

• The piece submits the idea that graphic design goodness is achieved when a designer brings smartness and fancyness together

Other Info

• Date: March 2010
• Client: Self Promotion
• Dimensions: 4.5 × 8.5 inches
• Print Method: letterpress
• Number produced: 150
• Paper Choice: French Muscletone Kraft
• Typefaces: Archer, Happy Hour

• Design a booklet that exhibits good use of type, image, grid and concept
• A cumulative project for the Advanced Typography class

Restraints

• Limited page count
• Text to be written by student
• All photography and illustration to be original or used with permission

Solution

• A history of my ska/punk band from the high school days
• Produced by cutting and pasting type and images onto illustration board and photocopying onto newsprint (in the spirit of the punk-rock DIY zine)
• End papers are flyers for the band’s first and last shows

Other Info

• Date: December 2009
• Class: Advanced Typography
• Dimensions: 7 × 11 inches
• Number of Pages: 24
• Binding: Hand Sewn
• Paper Choice: Newsprint
• Print Method: Photocopies of hand-made mechanicals
• Typefaces: Gotham, Warnock Pro

• Create a booklet that could be used to help a non-profit organization raise money and awareness for their cause
• Show excellent typographic sensitivity

Restraints

• Page size and page count
• Limit two colors
• No use of photographs or illustration, only type elements
• One chart and one table to be included

Solution

• Barcodes to represent the individuals that are sold into sex trafficking
• Pink communicates innocence and that the project is about girls
• Type treatments help convey a youthful tone

Other Info

• Date: November 2009
• Class: Advanced Typography
• Dimensions: 8½ × 12 inches
• Number of Pages: 8
• Binding: Saddle Stitch
• Paper Choice: Cougar Cover and Text
• Print Method: Digital
• Typefaces: Officina Sans & Serif

• Design the artwork for Colonies first LP, Thirty Thousand

Restraints

• Photography and printer was selected prior to hire

Solution

• Minimalist typography shows the character of the photography and emphasizes the band and their music

Other Info

• Date: November 2009
• Client: Colonies, Tacoma Washington
• Dimensions: 5.5 × 5 × 0.25 inches
• Print Method: Offset
• Paper Choice: Reverse C1S Board
• Number produced: 1,000
• Typeface: Gotham

This project was one of those fly-out-the-door projects. The client needed something quickly that would give potential clients a broad overview of who SustainaBuild is and what they do.

Due to budget constraints, the design had to follow a simple and over-used format: the tri-fold brochure. You will notice that the brochure works a bit like a two-page book. The two headlines read “Building green is simply better” and “Building green is a commitment to best practices” and you can see how the two headlines share “Building green is…”

This project represents both layout and typography skills.

Other SustainaBuild Projects: Logo and Website Design

• Take 100 photographs of the same object (chalk)
• Use the best of the 100 photographs in a booklet with a text (in my case, two articles on literacy from The Economist) to create a conceptual layout piece

Restraints

• Dimensions and page count
• Photographs only to be taken by the designer
• Photographs must be of the same, preassigned object (chalk, in my case)

Solution

• Since the object assigned to me was chalk, the texts chosen were about literacy in the developing world.
• Layout is intended to convey an academic feel with a slight counterculture edge

Other Info

• Date: December 2008
• Class: Graphic Design 235
• Dimensions: 8 × 8 inches
• Number of Pages: 20
• Binding: Saddle Stitch
• Paper Choice: Neenah Classic Crest (text and cover)
• Print Method: Digital
• Typefaces: Trade Gothic, Hoefler Text

This was designed for a series of parties put on by a promoter in Rexburg, Idaho and St. George, Utah. The client was looking for a design that would be recognized for subsequent events but that through some variation could be differentiated. The later reproductions of the flyer utilized the same type but featured a different background.

Completed June 2008

If you golf, you’ve probably seen the packaging most golf tees come in, it’s a small plastic bag with a card stapled up top and a hole so it can neatly hang on a peg in the pro shop. When it came to Lucky Tee’s all maple golf tees, the norm just wouldn’t do.

For this project, the client wanted something fresh and new. Something to set their superior product apart from the zip-loc baggies. This package was the solution they were looking for. The package takes up no more room on the pegboard than the bagged tees, and it can also be set on a shelf, making it easy to merchandize.

Completed April 2007

Designer Shay Spalding helped with concept and I saw the project through revisions, and manufacturing.

This was for an event in Rexburg. The design was inspired by the music of the headlining band. Colonies is a Seattle-based group who relies heavily on the fusion of guitars and drums with electronic effects and synthesizers. The dot pattern represents the look of music. The basic colors and uncomplicated type give a non distracted view of the information.

Completed May 2008