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]]>Done for a motion design class, the objective was to create a sequence around a word that would express and present the word as a brand.
I used frame-by-frame animation to acheive the mood and strengthen the concept. This was my first attempt at frame-by-frame.
Frames drawn on a velum with fine point sharpie and photographed with a Nikon D70, photos edited in photoshop, sequenced at 24 fps with a free app called Frame-By-Frame (go figure) and the footage was edited/composited in Adobe After Effects. Music is original, recorded by me.
The assignment was to create a package design for Urban Farming. They are an organization that turns vacant lots into gardens and gives the food to the community (link). This included redesigning the logo and coming up with a product to package.
The product I chose was a window garden. This product includes a bag of soil and some packs of seeds.
In order to follow the model that U.F. is built upon, I decided to make the box so that it would actually work as the ‘planter box’. The package is built like a milk carton with a square top. The welded bottom and the waxy material allow the box to hold soil and water. It also acts to inspire the consumer to plan other things in recycled objects such as yogurt cartons and coffee cans, thus being a small scale version of the gardens planted by Urban Farming.
The box is a cube and is designed to work as a billboard when stacked. The boxes can be arranged showing different sides to create a display using nothing more than the product package itself (see the bottom image). In order to achieve this, I worked to turn the bar code into an image as well (a watering can pouring water).
This project was one of those fly-out-the-door projects. The client needed something quickly that would give potential clients a broad overview of who SustainaBuild is and what they do.
Due to budget constraints, the design had to follow a simple and over-used format: the tri-fold brochure. You will notice that the brochure works a bit like a two-page book. The two headlines read “Building green is simply better” and “Building green is a commitment to best practices” and you can see how the two headlines share “Building green is…”
This project represents both layout and typography skills.
Other SustainaBuild Projects: Logo and Website Design
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