You are viewing the archive for August, 2009
Sep 24, 2009
CURV Logo Design
Objectives
- Design a logo that communicates the motion and freedom of a new car that was purchased for well under the ticket price
Restraints
- Client was a family member
Solution
- All lowercase gives the brand a casual and
- approachable tone
- The curved line communicates motion and also represents an abstract shape of a car’s profile
Other Info
- Date: September 2009
- Client: CURV, Puyallup Washington
- Typefaces: Modified Bodoni Poster Italic, Gotham
Mar 24, 2009
Illiterate Concept Book
Objectives
- Take 100 photographs of the same object (chalk)
- Use the best of the 100 photographs in a booklet with a text (in my case, two articles on literacy from The Economist) to create a conceptual layout piece
Restraints
- Dimensions and page count
- Photographs only to be taken by the designer
- Photographs must be of the same, preassigned object (chalk, in my case)
Solution
- Since the object assigned to me was chalk, the texts chosen were about literacy in the developing world.
- Layout is intended to convey an academic feel with a slight counterculture edge
Other Info
- Date: December 2008
- Class: Graphic Design 235
- Dimensions: 8 × 8 inches
- Number of Pages: 20
- Binding: Saddle Stitch
- Paper Choice: Neenah Classic Crest (text and cover)
- Print Method: Digital
- Typefaces: Trade Gothic, Hoefler Text
Jan 16, 2009
Two Story
18″ × 24″, newspaper and acrylic on canvas.
I named this ‘Two Story’ for a number of reasons. Obviously, it is a two-story lowercase A. It also has more than one read; viewers often comment that they don’t even see the letter A until they have looked at it for some time (I’ve somewhat spoiled it here with my sketches and studies). In addition, it uses two media.
This was my final project for Design and Color. The criteria was to create a piece of art using strong design and color, making a statement about beauty. I know that most people take type for granted. I wanted to make a common letter look beautiful by creating it out of more common letters. Viewer response has led me to believe that I accomplished this. This is one of my favorite creations.
Completed July 2008
Jan 9, 2009
Koviss Spring Tee Packaging
Spring tees may or may not advance your game, but the package will advance your sale.
This package system was designed by myself, Shawn Murdock and Steve Davis. This was done while I worked as art director for Koviss Golf America. When Lucky Tee Golf changed their name to Koviss, the company wanted to revamp the low-impact packaging to a more consumer-ready package. This design represents a larger package with a simple and easy to recognize color-to-size scheme.
This package is also a cost efficient design; the graphics can be changed to hold other products from ball markers to divot tools all in the same die. The three-lobed hanging hole allows for a vertically straight hang regardless of product weight.