You are viewing the archive for January, 2009
Jan 16, 2009
Two Story
18″ × 24″, newspaper and acrylic on canvas.
I named this ‘Two Story’ for a number of reasons. Obviously, it is a two-story lowercase A. It also has more than one read; viewers often comment that they don’t even see the letter A until they have looked at it for some time (I’ve somewhat spoiled it here with my sketches and studies). In addition, it uses two media.
This was my final project for Design and Color. The criteria was to create a piece of art using strong design and color, making a statement about beauty. I know that most people take type for granted. I wanted to make a common letter look beautiful by creating it out of more common letters. Viewer response has led me to believe that I accomplished this. This is one of my favorite creations.
Completed July 2008
Jan 9, 2009
Koviss Spring Tee Packaging
Spring tees may or may not advance your game, but the package will advance your sale.
This package system was designed by myself, Shawn Murdock and Steve Davis. This was done while I worked as art director for Koviss Golf America. When Lucky Tee Golf changed their name to Koviss, the company wanted to revamp the low-impact packaging to a more consumer-ready package. This design represents a larger package with a simple and easy to recognize color-to-size scheme.
This package is also a cost efficient design; the graphics can be changed to hold other products from ball markers to divot tools all in the same die. The three-lobed hanging hole allows for a vertically straight hang regardless of product weight.